Why Reviews and Referrals Are Pure Gold for Contractors

You can spend all day running ads or knocking on doors, but nothing beats a good word from a happy customer. In the contracting world, reviews and referrals aren’t just nice—they’re the foundation of trust and the best free advertising you’ll ever get.

Here’s why they matter—and how to make them work for you:

• Social Proof Sells: People trust people, not billboards. One honest review is worth a hundred fancy flyers.

• Google is Your New Yard Sign: More five-star reviews? Higher up the search results—and more calls, plain and simple.

• Referrals Close Faster: Someone sent your way by a happy customer skips the “can I trust this guy?” phase.

How to get more? Just ask. After a job’s done, send a quick text or email with a review link. Offer a small referral bonus, or just a thank you card. Most customers want to help—you just need to remind them.

Stack up the good reviews, keep your referrals rolling, and you’ll build a business that grows itself.